Sustainable business is more popular now than ever before. Around three quarters of American adults believe that the country should do whatever it can to protect the environment, and many businesses are making the move to become more sustainable.
This is a great way for businesses to give back to the community while also connecting with like-minded, eco-conscious customers. But many businesses put off becoming more generous and sustainable as they worry it will affect their profits.
However, lots of sustainable businesses actually make a bigger profit once they move to sustainability. Here are the main benefits of running a sustainable business that supports a charity.
You Will Save Money
Being a more sustainable business means that your energy bills will be much lower, especially if you run a sizable business that uses a lot of office space and supplies. This makes it much easier for you to make a profit, and you will also appeal to a whole new audience of eco-friendly people. This can result in more customer engagement and service, helping to boost your profits even further.
Giving To Charity Appeals To Investors, Customers And Even Employees
Many businesses avoid giving to charity as they see giving as an expense. In reality, generous businesses are often more likely to attract investors and customers. This can help to boost profits while also improving your image. Giving to charity can also make your employees happier and more productive. A study from Net Impact found that over half of US workers say that a job where they can make an impact is important to their happiness – and over a third of employees would actually take a pay cut to work for a more sustainable, generous business.
Choosing A Charity
Being a more sustainable, generous businesses can do wonders for your profits and employee satisfaction levels, but how do you choose a charity that works well with your business? It is often best to look for local charities that have similar values to your business; for instance entrepreneur Jason A Sugarman supports the Fullerton Technology Foundation in California as their values are similar to his, and he is passionate about education. It is often beneficial to give to a local charity as that can boost business in your area. Simply look online to find a charity that suits you; for example there are lots of Toronto charities to consider giving to if you are based in Toronto.
Giving to a charity and becoming more sustainable are two great ways to improve the world around you while also growing your business. This benefits you, the environment, your employees and your customers, so it really is a win win situation!